Meta Ads vs Google Ads: where to start

If you sell to people who already search for what you offer, start with Google Ads. If you need to create demand, start with Meta Ads.

Google Ads Great for urgent needs such as repairs, clinics and classes. People are already looking.

Meta Ads Great for products people did not know they wanted: fashion, food, events, courses.

Start small Begin with a modest daily budget, test two or three creatives and double down on what works.